The growth experienced by e-commerce sales during the confinement stage has reportedly increased by 50%. In addition, there have been important advances in categories, which until now have not been negligible in this channel, such as food.
By country, the one that has had the greatest impact on e-commerce has been China – 67% –, followed by Singapore (46%), the United States (41%), Brazil (39%) and the United Kingdom (37%). In the case of Spain, the percentage of Internet users who say they spend more time shopping online is 25%, above France (24%), Philippines (23%) or New Zealand (25%).
Many experts point out that the industry is facing a “Black Friday“-like e-commerce campaign peak on an ongoing basis as a result of the COVID-19 health crisis. In that sense, there has been a radical change from the physical store to the virtual store and it is a trend that has already started in Asia. This growing phenomenon is having an impact on logistics by land, sea and air. For example, right now more than 40 airlines have transformed more than 200 passenger planes to transport goods by air.
At Operinter, as experts in international trade, and with consolidated services for the e-commerce channel, we have adapted to this new reality. Moreover, since the beginning of the COVID-19 crisis, our air transport service has not stopped working to be at the side of the most essential industry.
Further digitization of processes
This precipitous increase in e-commerce has led to greater digitization of all processes. Moreover, right now, in all e-commerce deliveries, no signature is required, so all operators are betting on secure authentication of the recipient without any contact. In that sense, the supply chains are already working to face challenges such as being able to maintain flexibility and agility according to the times of the epidemic.
In a post-pandemic context, it is very likely that the final consumer has been transformed: it will be much more digital and will demand more fresh food, but, above all, products related to cleaning. Although this process will also depend on the level of economic recovery, hygiene has become an essential value for the consumer. Already, the best hygienic conditions are being demanded, both at a personal level and in public spaces, to fight the epidemic.
In this context, we are talking about a new concept: hygienic traceability, in other words, increased controls on goods and monitoring of them to ensure the greatest possible cleanliness and disinfection, as has been the case in the food industry for years.