The Christmas season brings with it a major challenge for the logistics industry. The exponential rise of e-commerce and the increasing demand for fast deliveries have turned Christmas into a litmus test for the sector, which faces challenges of efficiency, volume and security. Transport is an essential pillar at all times of the year, and during this season it takes on even greater relevance.
Operinter, a 360º international logistics operator, offers comprehensive solutions and reinforced operational capacity. The company is ready to ensure smooth and efficient Christmas logistics to meet the high demands of the season.
A tsunami of orders: the Christmas season and online retailing
With millions of orders expected for the Christmas campaign in Spain, this year is expected to see a 7.1% increase in the volume of shipments compared to 2023, according to data from the UNO Logística employers’ organisation. This increase, driven mainly by online commerce and the large discounts of Black Friday and Cyber Monday, has intensified activity in the sector.
The key to managing this high number of orders lies in optimising distribution systems and adopting advanced technologies, such as artificial intelligence and the Internet of Things (IoT). These tools allow companies to forecast demand and adjust their logistics resources, from warehousing to the last mile.
However, they also test the capacity of distribution centres and transport systems, which must operate at peak performance to avoid delays and ensure customer satisfaction. It is also a challenge for logistics companies, ever so sensitive to supply chain failures or geopolitical conflicts.
Preventing counterfeiting and ensuring security
The globalisation of logistics not only multiplies shipments, but also the associated risks. Christmas, with its boom in electronics, toys and luxury goods, is an ideal time for the proliferation of counterfeits. This phenomenon not only harms consumers and brands, but also generates cost overruns in logistics management, as operators must invest in traceability technologies and stricter customs controls.
Added to this is the need to ensure delivery security. The increased volume of shipments also increases exposure to theft and loss, forcing companies to strengthen their security systems and work closely with local authorities.
Christmas logistics is a complex process that requires the integration of technology, planning and security measures to meet the growing demands of the global market. In this context, Operinter, as a 360º international logistics operator, stands out for its ability to innovate and adapt to the demands of this season.